Paper – the bag that accompanies us everywhere
Maybe it’s the special kind of how you carry it with you. Or the feeling in your hands. Or maybe it’s just “the bag” … but paper has something special. Born to be a 24/7 essential in your wardrobe, it is intended to become an icon that accompanies us everywhere. With the most coveted silhouette of the season, the Paper Bag – inspired by the paper bag that was floating through the fashion world at the beginning of the millennium – returns thanks to Bimba y Lola to break through the aesthetic codes of the present with its incomparable integration into our everyday life.
A bag for generations that takes everything from everyday life to a music festival to an endless night or even on a weekend trip with your XXL format. Puristic, functional style to carry her over your shoulder, press your breast closely or loosely on the wrist. No matter how – only one thing is important: paper belongs to us and only us. This is exactly how photographer Charlie Engman stages it for the campaign. Known for his artistic vision, which challenges the traditional boundaries of the industry with AI and modern dance, he captures paper in unique moments.
Only the creative head of Brooklyn can place the Dutch model Tes Linnenkoper in the middle of a concert moshpit, euphorically after an unforgettable night, or relaxed on her couch-but always with her paper at your side. Even with a humorous wink in the direction of the viral dude with sign posters of the New Yorker Seth, the campaign serves as a call to make paper a must-have in our wardrobe for 2025.
The reasons for this are numerous and convincing. Ultra light and always ready to carry our world everywhere, your natural skin is as soft as formable, with two seamless handmade handles. A light bag without rigid structures or closure that makes our lives easier. The gentle leather structure gives it an irresistible retro touch, while the technical corddail detail of the removable handle ensures an unexpected twist. An all -rounder that can be combined with every style. And for the SS25 season, Bimba y Lola extends her warm palette of chestnut brown, black and chocolate tones with designs in coral orange and Sahara beige-there are also nylon textures, mesh bags and different sizes. Is Paper the bag of the year? A clear yes.
The Paper Bag is now available in the stores of Bimba y Lola and online via the website of BIMBA Y LOLA.