UNa gigantic Kim Kardashian wearing a celestial bikini invaded the most famous square of the Big Apple. Tuesday 4 March, in Times Square, a gigantic inflatable depicting the entrepreneur in swimsuit, over 18 meters high. It is a marketing initiative designed to promote his clothing brand, Skims.
Kim Kardashian’s “Extra-Large” advertising campaign
Over 18 meters high, “Big Kim” wore a blue bikini, identical to that brought by the celebrity in a recent photographic campaign for its SKIMS swimsuit line. There “Extra-Lerge” promotional move He aroused conflicting reactions between passers -by and social media. While Some appreciated the originality of the installation, others called it embarrassing or really excessive. The gigantic inflatable is part of a pop-up experience organized by Skims to promote The new collection of swimwear, launched propio these days. It is not to be surprised if, as usual, the older sister of the Kardashian has decided to do things big.
The Skims brand and the latest moves of the entrepreneur
The new line of the brand of lingerie and customs suitable for all bodies It includes a variety of beach pieces, including bikinis, covers and accessories, available in new patterns and colors, such as “Champagne Leopard” and the iconic “Onyx” by Skims, a very deep black. The advertising campaign, set in the Bahamas and photographed by Ana Dias, saw Kim Kardashian as protagonist on a white sand beach. Recently, then, the entrepreneur’s brand joined the forces with the Sportwear Nike brand, to launch Nikeskimsa collection dedicated to women’sctivewear, which will combine Nike’s sporting innovation with the inclusive design of Skims. The collection will debut in the United States in the spring of 2025, with a global expansion scheduled for 2026.
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