More young adults feel overwhelmed by the busy outside world and seize this online phenomenon

Research shows that young adults feel more and more overwhelmed by physical contact and therefore grab more quickly to online sensory content, better known as ASMR. On platforms such as YouTube and Tiktok can be found numerous ASMR videos, in which makers play with mucus, whisper with their nails on the microphone or whisper loving fixings, all meant to create relaxation and calmness.

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