Bogelvis campaign must ‘tackle nonsense fluencers’, but gets mountains of criticism: ‘childish and learning’

The Advertising Code Foundation (SRC) is gigantically wrong with its ‘Kogelvis campaign’, according to experts. This week she launched the slogan: “If something is wrong, comment with a bullet fish,” with which young people should warn each other about misleading content on Tiktok or Instagram. This “childish campaign” releases the tongues. But to what extent can it also be effective? “The problem is that many young people do not understand at all when a video is or is not deceived.”

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