The Circular fashion label Martan has been located in the last three weeks of its successful crowdfunding campaign. Due to the overwhelming demand, the investment round was extended. It is now primarily filled by professional investor: on the inside, but private investors: Inside, until March 9, it has the opportunity to participate from 250 euros.
In the past few months, Martan has had significant success: the brand presented its own showroom during the Paris Fashion Week, signed its first international dealer contract and is currently conducting negotiations with four other partners: inside. In addition, online sales rose by 42 percent and renowned industry media such as 1 Granary appreciated the brand.
“The response to our crowdfunding campaign has exceeded all of our expectations,” says Eugénie Mulier, co-founder and commercial director. “In addition to the successful capital procurement, we have built up a committed community that now benefits from exclusive events and other advantages.”
Support from the industry
The trust in the Martan vision is reflected in the top-class list of its investor: inside. The supporters include prominent names such as Thijs Verull, founder of United Wardrobe (now part of the second-hand platform Vinted), and Constance Scholten, partner at the Dutch risk capital fund Slingshot Ventures. Recently, other leading investors: Inside, including Anne-Christine Polet (Fashion Tech Entrepreneur and former Senior Vice President of the US group PVH), Christiaan Brommersma (former CFO of the Dutch men’s fashion provider Mr. Marvis) and Steven Witteveen (senior partner Fashion tech pioneers Wair.ai and co-founder of fashionunited ebusiness).
“The combination of our circular business model, the fast international growth and strong support from industry experts: Martan makes a unique investment opportunity inside,” says Douwe de Boer, Martan co-founder. “In these last few weeks we all invite you to become part of our company and together to shape the future of sustainable fashion.”
From hotel laundry to high-end fashion
Martan continues to differentiate himself through the innovative approach to transform discarded hotel laundry into high-end fashion. This leads to 82 percent fewer CO2 emissions and 98 percent less water consumption compared to traditional production. With the raised capital, the brand will focus on international expansion, including wholesale, pop-ups in Europe and shows as well as a flagship store in Amsterdam.
Interested investor: Inside, by March 9, the Eyevestor platform can purchase shares in the form of Eyecons from 250 euros. Further information on the investment options can be found at Eyevestor.