Satisfy recently collected 11.3 million euros in a series B financing round. Now the French running specialist wants to continue growing in its core markets.
The investment is intended to strengthen international presence, said Satisfy. In the USA and South Korea, the most important direct sales markets of the brand, the aim is to continue growing and expanding partnerships in wholesale bowl markets such as Great Britain, Italy, Japan and Scandinavia.
Existing minority investors, including the French bank BPIFRANCE through their Fund French Touch Capital, have participated again.
“This financing marks a crucial milestone in the development of Satisfy, explained Satisfy-CEO Antoine Auvinet. “She reflects the trust of our long -term partners: inside and the relevance of our vision: to reinvent the running by fusion of ‘culture’ with performance.”
Auvinet has headed the brand, founded by Creative Director Brice Partouche in 2015. He brings Omnichannel experience from the French brands Sézane and Celine.
In the 2024 financial year that has just been completed, Satisfy generated sales of around 11 million euros, compared to 5.5 million in the previous year.