The British fitness and clothing brand Gymshark has appointed Kim Dolder as Chief Commercial Officer (CCO). The aim of the appointment is to further advance the brand on its way to a fully omnichannel oriented, as Gymshark announced on Tuesday.
Gymshark joined Dolder, who previously worked in leading positions with the US clothing provider Abercrombie & Fitch and the Under Armor sports clothing brand under Armor as General Manager for North America in April 2024. In her new role, she will report directly to the founder and CEO Ben Francis in the future.
As Chief Commercial Officer (CCO), Dolder will be responsible for the development and implementation of strategies for increasing sales, the introduction of new products and the expansion of new business channels. She will continue to work from New York and lead the Gymhark US office. In addition, she becomes the first board member of Gymhark based in the USA.
Ben Francis, founder and CEO of Gymshark, commented: “I can’t imagine anyone better than Kim to take on this role. Kim is our first manager based in the USA – a clear sign of our global ambitions. Since she started, she has contributed significantly to our North American operations. Your experience, your insight and your tireless will to success will definitely bring Gymshark to new heights. ”
Dolder’s promotion is a further step in Gymshark’s expansion plans in the United States. Last year, the British brand moved its North American headquarters to New York and organized its largest event in the city in September: NY, with more than 7,500 members the fitness community. She also opened a pop-up shop for the holidays in Soho-the first in more than seven years.
Gymshark also confirmed that the company’s first permanent retail store in the USA will be opened at Bond Street 11 in New York City in order to further promote international expansion. The store will be opened this year and will be distributed over a 13,000 square foot on four floors retail, events and community rooms.
Dolder’s appointment follows a number of other high -ranking personnel decisions at Gymhark, including Sian Keane, who came to Gymshark as Chief People Officer, Carly Natalizia, who was added as Chief Digital Officer from The very group, and Hannah Mercer, who as a general manager for wholesale and retail from Adidas to Gymhark changed.
This article previously appeared on fashionunited.fr and was used with the help of digital tools translated.
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