Sort50 years passed since Mulino Bianco He arrived on the tables of Italians with products left in the mind and heart of many. From tarallucci to the millstones, from the country to the cockerels: It was 1975 and these were the first biscuits of the Barilla brand who accompanied breakfast and the snacks of entire generations. With campaigns that we still remember today: from miller to hen, complete with a cup, alarm clock, surprises and other gadgets. And, to celebrate such an important goal, the brand has started several initiatives.
Mulino Bianco, the Barilla brand celebrates 50 years
Moreover, the 50 years of a brand that has influenced the habits and consumption of many family can only be celebrated in style. According to what reported by the press agency Adnkronos“During 2025 there is a calendar full of initiativeswith a pack of the main references of products that reports A graphics dedicated to 50 years of age, the return of the famous small white miller, a special promotion that re -emerges three historical prizes ».
Mulinosveglia in Piazza Gae Aulenti in Milan
The celebrating seats began with an invitation in Piazza Gae Aulenti in Milan where it was installed A maxi mulinosveglia. It is one of the most famous gadgets of the brand re -proposed for the 50 years of Mulino Bianco. “The 21, 22 and 23 February join us for an incredible journey into memories, retracing 50 years of sweet moments together “reads the Instagram profile of Mulino Bianco. “You can live A unique experience within the Mulinosveglia, discovering how the past meets the present. We are waiting for you, because there is more taste to celebrate together ».
We want to celebrate 50 years of good memories
On the occasion of the 50 years of Mulino Bianco, meeting on the goals achieved and the vision on the future in Piazza Gae Aulenti in Milan, (ANSA/Mourad Balti Touati)
“We want to celebrate 50 years of good memories “says toAdnkronos Laura Signorelli, Marketing Director Equity Mulino Bianco. Because memories are a fundamental part of this brand. “From the flavor of the biscuits soaked in the milk to the awakening to the snacks in the afternoon, there are several moments and emotions that the Italians remember thinking about the brand “continues. And he points out: “In these 50 years Mulino Bianco has been able to carve out a special place in the daily life of Italians and their memories, thanks also to his ability to know how to evolve in the socio -cultural context of the country and to respond to their needs”.
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