October 2005: The lightning career-Arctic Monkeys inspire the web 2.0 myth
In that eventful year 2005, the reports overturned. This young, exciting volume from Sheffield, who was supposedly succeeded in gaining an enormous level of awareness alone with the help of the Internet, was heard from this young, exciting band from Sheffield: the Arctic Monleys. The future, it seemed, had started. The polluters of the turmoil were consequently presented themselves as typical representatives of a new generation that grew up with the Internet, which was now preparing to throw traditional sales structures and dependency relationships over the pile.
So it was surprised when the singer of the band Arctic Monkeys, Alex Turner, soon explained to you that everything was “a huge misunderstanding”. The band wants to absorb nothing more than records. According to Turner, he himself is not interested in the Internet and doesn’t even have a computer. Now dilution always goes hand in hand with significant events. However, the myth of the pure internet career of the Arctic Monkeys is already inevitable is particularly fatal. A short chronology: In summer 2005 the band distributed them at concerts. Fans put free music on the Internet. A friend in turn makes songs available on the AM website.
The halls are greater, the press aware. The hype increases exponentially to every new message. Arctic Monkeys publish a self -made single and play on October 6th in the sold -out London “Astoria”. Shortly afterwards, on October 29, the “NME” appears with the first cover story. In the meantime, the labels are outbid, the band signs at Domino. Arctic Monkeys now reach a multiple of their previous internet community: The “Whatever People Say I am, that’s what I’m not” will be the fastestly sold British debut ever. For the band the beginning of a continued career. Without classic filter media and record contract, you would probably have had to give way to the next web satellais after a short time.