The fashion brand Joop! wants to open your own store in Frankfurt.
The opening of the monobrand store in Frankfurter Fressgasse is planned in the coming year, said Managing Brand Director Thorsten Stiebing in an interview with Fashionunited.
The brand of the Kreuzlinger fashion group Holy Fashion Group has steadily expanded its retail presence in recent years. The brand opened three stores in Poland last year, says Stiebing. Joop is currently operating! 110 shop-in-shops, six franchise stores and their own store. With the planned store in Frankfurt, Joop would! have two own stores from next year.
“We intend to continue to open stores and shop-in-shops. Shops are important for a brand because they bundle the activities, ”said the brand manager.
Joop! It has been considering the opening of own stores in German top locations for years, also to increase the visibility of the brand.