The German sporting goods manufacturer Adidas has been fined in Turkey for a fine of almost 15,000 euros because he had not informed his customers about the use of pig leather at the top of one of his popular shoes. This was announced on Thursday.
In a decision that AFP has, the Turkish advertising supervisory authority criticized the German brand for using the term “real leather” on its Turkish website in the description of the “Samba OG” shoe model, without pointing out that it There is a pig leather.
The regulatory authority emphasized that the use of a “component that runs counter to the religious feeling of the majority of society is clearly mentioned in advertising for these sneakers, which have been seen at the feet of the models Kendall Jenner and Bella Hadid in recent years must.”
The sporting goods manufacturer was therefore sentenced to a fine of 550,059 Turkish Lira, the equivalent of around 14,600 euros.
At the request of AFP, Adidas announced that “the material information of the product was updated accordingly”.
In an expert opinion from 2020, the Turkish directorate for religious affairs (DIYANET) explained: “Almost all Muslim scholars accept that pig leather cannot be made in by tanning or similar methods” and that it is therefore “not permitted, shoes or clothing to produce from pig leather or hair. ”(AFP)
This translated article previously appeared on fashionunited.fr.