The Czech company Snugg’s, which specializes in period underwear, has successfully completed its latest financing round and secured five million euros under the leadership of the Dutch investment group Tripleb. This increases the total financing to twelve million euros.
With the new financing, Snugg wants to continue his mission, to make period products more comfortable, more sustainable and accessible to everyone, according to the company in a press release. For example, the brand, which was founded in 2019 and already sells its products in seven markets in almost 3,000 retail stores-including drugstores and food dealers, will further expand its retail presence. In particular, the focus is on Germany, the Netherlands, the United Kingdom as well as Central and Eastern Europe, as well as the search for other international expansion opportunities.
Snuggs was co -founded in 2019 by Linda Sejdova, who was only 23 years old at the time, and has since seen rapid growth. In cooperation with textile engineer: inside and designer: Inside, she wanted to create a reliable, functional and aesthetic alternative to conventional period products. “I not only wanted to create a practical and reliable product, but also something that you are looking forward to every month,” said Sejdova.
In 2024, Snugg’s turnover of 20 million euros.