At the Seoul Fashion Week, Korean brands showed how to prepare for the cold season. They didn’t just have conventional outwear in their luggage. The segment offered individual pieces, which convinced with new silhouettes and cuts, thick wool coat as well as the complete outdoor equipment, including the tent and backpack, which have been incorporated into jackets. In addition to outerwear, new looks for the office and the party afterwards as well as statement streetwear provided the full program in the South Korean capital.
Fashionunited has summarized the highlights of the FW25 season for you.
Streetwear with message
The streetwear brand Ajobyajo dealt for autumn/winter 25 with the English proverb “All Work and No Play Makes Jack a Dull Boy” (narrow: Only work and no free time Jack makes a boring boy). The phrase, playful drawings and the brand logo appeared in the form of big prints in the collection.
Overall, the collection represents a well-known picture of streetwear, which was created by further silhouettes, workwear jackets and hoodies. These were supplemented with layering, cut-out elements and fringe details. The largely in black -held collection hid the models partly behind dark sunglasses, large hoods and peaked caps that protrude in the face. This made a rather dark impression. Only individual looks in purple tones, beige, gray and brown brightened the collection somewhat.
DuckDive showed a also dark collection that combined the different characters from a schoolyard of the early 2000 with a modern styling. Gothic princesses with Schwacen-planed tulle skirts, chunky boots and striking silver jewelry, met the athletes: inside in a training suit, the casual skaters: inside with bomber jacket and cargo pants. Of course, there were also the IT girls who dominated the school in their tight skirts and tops as clique leaders.
Together they embody a time that was not yet as strongly shaped by digitization as today’s, and mainly Face-to-Face on interpersonal interactions. With the collection, the urban brand wants to draw attention to exactly this change and how we deal and communicate with each other.
Duckdive wanted to send the request for respectful cooperation with various large pumpted patched ones worn by models. This physical shipping method symbolizes the transmission of the message.
New forms for the office
The Phenomenon Seeper brand worked with asymmetrical cuts, layering and a mix of materials for their approach to modern office uniform. Classic pieces such as the suit were brought to a new context. A knee-length skirt with a slit inspired by the pinstripe jacket could be seen, which flashed straight out. To do this, the model wore a vest with gaps and an asymmetrical cut.
Meanwhile, a tweed-like pattern hit a beige fabric in another look. Together, with patchwork elements, they formed a two-part of a short jacket and an asymmetrical long skirt. Here, too, details such as a side pocket and two -row buttons appeared, which were usually used in jackets and coats.
RE RHE also used layers and classic parts such as pinstripes and blouses. However, the brand also hit the ‘after work’ look. For example, the sleeves of a long jersey dress were stored and more skin was shown. Fell products, which ranged from the shoulder -free overfoot to a poorly tailored dress to the long coat, reinforced the approach of the evening wear. Long leather gloves as well as the matching ankle boots and high heels complete the look.
Weatherproof
Kumann Yoo Hye Jin showed special strength in the outerwear and proved how important a statement coat can be. The brand presented various types of jackets, which ranged from classic coats to the more sporty rain jacket. She played particularly with different lengths. A shortened jacket met a wide suit pants with cargot pockets.
Meanwhile, knee -length to long coats caused attention through curved closets and special collars – including a wavy shape that merges into a shoulder cap. In terms of color, the collection rely particularly on typical autumn colors such as green and brown tones, black, gray and navy blue.
Designer Lee Chung goes on a camping trip with his brand and brings the associated equipment to his sports and outerwear-oriented collection. Hiking backpacks and sleeping bags are used for jackets and clothes. A whole tent also forms a rain jacket. Materials such as the tarpaulin or the base frame including poles and fly network also appear in various pieces. Details such as cords and carabiners complete the collection.
The all -rounders
Moo Yeol Lee, who was one of the finalists in 2019 with his Youser brand: Inside the Young Talent Prize International Woolmark Prize, was an all -rounder this season. The designer combined the elements of the other brands.
The “Frame & Window” collection integrated a material mix of workwear fabrics that were incorporated into suits and played with silhouettes and layering. Jeans and training pants that were deformed into a kind of bubble skirt were particularly striking. The collection was supplemented by outer clothing such as long coats and fur pieces such as a windbreaker. As a result, he hit the bridge from the urban look to modern workwear to the evening wear.
Daily Mirror also combined the various influences and set a special focus on traditional denim, which met various textures such as tweed, re-nylon and wool. Simple suits became two -row coats. The collar and side pockets of the garment were seen as a detail in the skirt. A white shirt became a voluminous train, while a tight, long dress with side slit was contrasted with a shortened bomber jacket.
The brand pursued a more fancier approach than the Streetwear collection of Youser, brought with rainy coats, hooded sweaters and the use of Denim but also an urban flair.
