SortWe will anre 2025 like Fuorisalone (understood as an Salone del Mobile in Milan). That is to say a sort of Festival widespread, with pop-ups scattered throughout the city In which the singers create their nerve center, their musical extension, or simply a welcome place, where to eat, drink, have fun. Or even as a true service to citizenship.
It is not new, it has been the trend of Sanremo for a couple of years. That is, since it became A definitively cool eventfrom the cast to the songs. A younger, fresher, reflected appointment and at the center of the discussions thanks to a slow ascent started by Conti (returned to lead), and then Baglioni and then cemented by the five -year kingdom of Amadeus.
So if last year it was The year in which Mahmood launched Gold cell phones on the crowdthis year will be remembered for Clara’s mental health consultancy or for Tony Effe’s Street Food?
All pop-ups of the singers of Sanremo 2025
Clara, The pharmacy of love
Open in Corso Augusto Mombello 54 from 11 to 15 February (10-19), The pharmacy of love It is a free sensitization and psychological listening space. Therefore a real place in which to ask for professional advice on self -care, on one’s emotions, mental health – A very important theme for Clara.
Listening is Dr. Laura Servidio, founder of @psicoesse us and psychologist with a cognitive-feenomenological approachavailable by appointment for anyone who wants to take the opportunity to stop and reflect. Understand if the relationship you are in is toxic or not. Also in the chaos of the days of Sanremo (or especially in the chaos of the festival).
The pharmacy of the love of Clara. (Press Office)
Obviously, these meetings, lasting 30 minutes they are designed as a first discussion of discovery. Then it was directed to further and more in -depth analyzes. In the center of the Love pharmacy There is also Mysecretcase (Media Partner): the first most active community in Italy for sexual liberation, on the site with activities aimed at creating a dialogue and telling the shades of loverespect for self and common messages where music and sexuality meet, also thanks to a podcast with several guests, Among artists in the race, characters linked to the festival and the music industry, as well as Clara herself.
That at 12.30 on Friday 14 February – Valentine’s Day – he will meet fans for a Meet & Greet.
Coma -cose, Corner hearts
In Sanremo for the third time and as married, Fausto Lama (real name: Fausto Zanardelli) and California (aka Francesca Mesiano) return to the Festival with a delicious piece – Hearts – which recalls playful atmosphere to the rich and poor. Inevitable, the inauguration of a themed space Heart called Corner heartsin via Gaudio 26 (open from today 11 February). In accordance with the song on the dictatorship of the double tap, initiatives and games will take place in the corner aimed at mitigating anxiety from connection and performance, lovingly embracing the failure of anonymity.
The coma_cose. (Press Office)
Sarah Toscano, Amarcord ice cream shop
The title is that of his piece in the race, First time by Sarah Toscano at the Festival. It is located in Piazza Colombo 12, a stone’s throw from Ariston. Open all week, it is also the headquarters of the young singer, who, Through the passion of ice cream he wants to make himself known to the general public even if he won Amici23.
The peculiarity of his ice cream shop? Have paid homage to the great Italian artists who participate with her in Sanremo 2025, dedicating a different ice cream taste to each.
Sarah Toscano, Amarcord ice cream shop. (Press Office)
Tony Effe, Damme da Magnà
Double address for Tony Effe in Sanremo 2025. In Corso Imperatrice 37 there is the Roman street food kiosk Damme da Magnàthe menu is treated by the Roman chef Ruben Bondì (@Cucinaconruben), the Creator who cooks on the balcony (recently seen give cooking lessons to Ilary Blasi on Netflix). On Food Network, in the days of Sanremo, he will lead Kitchen in Sanremo with Ruben with Registrations from the kiosk.
Then there is the Tony’s Club In via Camillo Benso Conte di Cavour 19a Roma by Night -style room of the 70s in which meetings and evenings with friends and professionals will alternate.
Tony Effe at the “Damme da Magnà” kiosk. (Press Office)
Bresh
In the local There Crab lairein Piazza Bresca (called Piazza Bresh), the singer promises different experiences. While in via Gaudio 58 who you want to make a tattoo you can book a slot to Tattoo Giveawayspace managed by Federica Viglietti and Worldwidenoza. There is to send an email to [email protected], and since we are now on 11 February, hope for a free place.
And then Fedez, Achille Lauro, Rose Villain
The Milanese rapper has decided to make the experience of his beat live With an installation of the same name in Corso Imperatrice 80. A white and claustrophobic volume in which to enter properly, and lose the space coordinates listening to a repeated beat. And in the next days also the song by Fedez. The installation is open from 10.00 to 20.00 until February 15th.
For Achille and Rose Villain still secrecy on their two Expriences. If for the Villain Café There is an idyur: via Carli 6; for space RM Confidential Di Lauro – home of meetings and discussions on important topics united with tastings of the singer’s favorite cocktails – there is still no number.
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