Creative director Sabato de Sarno and Gucci go separate ways.
The Italian fashion house ends the collaboration with creative director de Sarno, Gucci said on Thursday. The new artistic direction of the brand will be announced in due course. The upcoming autumn/winter 2025 show, which was presented in Milan at the end of February, is no longer presented by de Sarno, but the in -house design team.
Gucci CEO Stefano Cantino expressed his gratitude for de Sarno’s commitment and passion for the brand. He praised his dedication to the art of craftsmanship and the legacy of Gucci. De Sarno made his debut for the fashion house in September 2023, after the industry had to wait almost for eight months for a first insight into its vision. His appointment as creative director marked a strategic turn towards a more reserved aesthetics.
Future course of Gucci
“I sincerely thank Sabato for his loyalty and professionalism,” said Francesca Bellettini, Kering Deputy CEO. “I am proud of the work done, which has contributed to further strengthening the basics of Gucci. Stefano and the new artistic direction will build on it and lead Gucci back to the top of the fashion world and promote sustainable growth. ”
The sales of the parent company Kering fell by 15 percent in the third quarter of 2024, mainly due to a decline in Gucci, whose revenue fell by 26 percent to 1.64 billion euros. The Italian luxury brand, once the company’s flagship, has been struggling with difficulties since the end of 2022 and is in a comprehensive restructuring. CEO Cantino, who took office in January 2024, faces the challenge of bringing the brand back on success. Kering expects an operational result of 2.5 billion euros for the 2024 financial year – almost half of the value of 2023.
This article previously appeared on Fashionunited.nl and was used with digital tools translated.
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