THEAnd scents of perfumes are growing strongly. According to the report of the end of January drawn up Straits Researchthe value of the global perfume market is intended to switch from 55.53 billion dollars recorded in 2024 to 88.35 billion dollars by 2033. What is so interest in perfume universe to? We asked an expert.
Perfumes, growing sales despite the crisis
From market research, it seems that fragrances have become the new object of desire. But why do sales increase? “The phenomenon of the surge of the interest in fragrances is linked to several factors,” he explains Matteo Stringhinifounder of 50mlMilanese store reference point of those looking for distinctive fragrances.
“Some observers talk about “Parfum Index”with reference to “Lipstick Index”, term coined for the first time by Leonard Lauder, driving Estée Lauder, Which occurs when consumers acquire small luxury articles, such as lipstick, before or during a period of recession ».
In the photo, Gisele Bündchen (Credit Photo: Instagram @gisele).
The reason for the appeal exercised by a jus, however, is not to be connected only by the market trend or the difficult economic context, but there are also other reasons. «Perfumes represent more and more A sort of pleasure in Boccettawho makes you feel good. A sort of olfactory pampering that improves mood, every day».
Because the perfumes are so appreciated
The fragrances are, therefore, a precious gesture of self -care that is good for the spirit. And, of course, they underline their style and taste. «Those who buy designer perfumes, such as those related to fashion maison, tend to declare to the world a certain style, with codes and values that shares », Matteo Stringhini continues.
There is more, especially as regards the Z. generation “the niche perfumery, in particular, is a segment increasingly appreciated by young peoplewhich identify in this olfactory category characterized by increasingly sophisticated artisan processes, the tools to stand out».
The trends of the moment
The perfumes are experiencing a moment of glory, in short, and The novelties are continuous. “Unisex And genderless are the new watchwords. So if the perfumes boozyinspired by liqueurs and cocktails, until recently they mainly attracted men, now they are also appreciated by women, “says Matteo Stringhini.
Sustainable, synthesis, created molecules are also appreciated ad hoc. «If on the one hand the perfumes made with natural ingredients, cruelty-free and products with ecologically responsible processes are highly appreciated, on the other hand i more sophisticated consumers do not exclude those produced in the laboratory». Contemporary chemistry allows you to create unique, sustainable synthetic molecules, which they allow you to experiment with new and surprising olfactory sensations».
Finally, perfumes with notes gourmand like honey vanilla. “They like because they are linked to the greedy memories of childhood, they remember the sweets and delicious flavors that are reassuring and comfortable”, concludes Matteo Stringhini.
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