The OTB Group has extended the partnership with the Dutch designer duo Viktor Horsting and Rolf Snoeren by five years to 2029. With this, OTB, which the Viktor & Rolf label took over in 2008, continues its commitment to avant -garde haute couture.
The contract extension takes place at a time when Viktor & Rolf celebrates considerable commercial success, especially in the area of the fragrances by the partnership with L’Oréal Luxe. The fragrances FlowerBomb, Spicebomb and Good Fortune have developed into global bestsellers and show the ability of the duo to implement its artistic vision into commercial success.
Viktor & Rolf has created an unmistakable niche in the haute couture since its foundation in 1993, with the recent collections showing the characteristic mix of art and fashion. The spring/summer collection 2024 “Scissor Hands” and the gravity defiant “Late Stage Capitalism Waltz” from spring/summer 2023 are examples of the experimental approach of the brand. The artistic importance of the brand was underlined by large exhibitions in renowned institutions. These include “Camp: Notes of Fashion” in the New York Metropolitan Museum of Art and the retrospective for the 30th anniversary “Viktor & Rolf: Fashion Statements” in the Munich Kunsthalle.
The chairman of the OTB Group, Renzo Rosso, praised the designers as “unique voices in international fashion” and paid tribute to their role in the revolutionation of the skin couture. The renewal indicates that OTB – which also includes Marni, Jil Sander and Maison Margiela – continues to have confidence in the skin couture despite the uncertainties in the fashion market and strengthens his position in the luxury sector.
This article previously appeared on fashionunited.fr and was used with the help of digital tools translated.
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