The new CEO of Aston Martin, Adrian Hallmark, explained the future strategies of the British brand, which plans to build thermal cars at least until 2035
The transition to the electric also affects luxury brands more and more. Some have chosen to accelerate it, as happened for Jaguarwhile others are not in a hurry and aim to exploit all available technological solutions as possible before abandoning the combustion engine. This is the case of Aston Martin, as the CEO explained Adrian Hallmark. The British manager, who came into office since October 2024 and coming from Bentley, explained that the temporal horizon for the full electrification of the Gaydon house is at least the 2035before which they will continue to be produced and sold thermal models. The first electric model of the brand will arrive by 2030, but in the meantime it will be applied to the production cars the Plug-in hybrid technologywhich we currently see on the exclusive supercar Valhalla 1,080 HP.
The strategies for the range
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One of the points that CEO Adrian Hallmark wanted to underline is the need to transform the high potential of Aston Martin into an effective annuity. To do this, among the strategic points listed there is the need to create greater awareness of the brand, especially in an important segment in terms of numbers such as the SUV: the Dbx707 It exceeds direct competitors in power, performance and driving, but is less performing than expected in terms of sale on key markets, especially the United States. “Many North American customers don’t even know that we have an in the range SUV,” Hallmark explained. Another point on which Aston Martin will work is the expansion of the number of versions of his models: “If we look at what Porsche does with 911, they are present in the range many variants in the model life cycle. We will also work to create something similar, “Hallmark explained again.
Electrified future
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Aston Martin will not become a 100% electric brand before 2035: on this the CEO Adrian Hallmark was extremely clear. “We have doubled investments in the hybrid, Valhalla is our first plug-in model but it will certainly not be the last,” he explained. This technology will be re-proposed on future models, both of great production and more exclusive: it will always be the performance-oriented plug-in, but able to guarantee credible electrical autonomies. The technology of batteries and hybrid systems It will be developed at home And it will be independent of that of Mercedes, which will instead provide thermal engines as it has been happening for some time. To see instead the first electric model It will be necessary to wait a little more, but it will arrive anyway before 2030.
A larger range
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The relaunch of Aston Martin in recent years, also thanks to the contribution of over two billion euros of investments, has made it possible to expand the range to four models, all recently launched: Vancege, DBX707, DB12 and Vanquish. To these are added the most exclusive cars, built in a limited edition, such as ValhallaValkyrie, Valour and Valiant. Then there is no shortage of sports commitments: the team of Formula 1of course, that continues his path with Fernando Alonso and Lance Stroll as drivers, but also the Return to the 24 hours of Le Mans with a model capable of fighting for the absolute ranking. Aston Martin will face the endurance world championship with two Valkyrie LMH entrusted to Heart of Racing: they will be the only hypercars derived from a series model, as well as the only ones without a hybrid system and driven by a 6.5 V12 engine aspirated.
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