Fmini shape, maxi style. After at least two seasons in which large, soft, roomy and XXL bags dominated, it seems like the time has come for mini bags to make a comeback. You want the fickle winds of trends, you want the crisis of the luxury market: a small bag today does not appear less desirable than its medium-large version.
More compact, but identical to the original at the top of wishlists (and on the arms of those who can afford it). This is precisely the key point behind the new popularity of the small bag: a cool and trendy accessory in a more accessible version, starting from the price. Comparing the price lists of the major luxury brands, on average today, for a small designer bag capable of containing the bare essentials, you spend from 1000 to 1900 euros.
Smaller versions of the same It Bag: The Row case
The strategy adopted by fashion houses that are strong today in the bag sector, from Prada to Fendi to Bottega Veneta? The general sales crisisasserted by many starting from the authoritative analysis of The State of Fashion 2025 by McKinsey (and driven by China’s sharp reduction in luxury consumption in 2024), is addressed by presenting a variety of versionsespecially in terms of size (and, therefore, price) of the same It Bag model.
According to the latest Retviews report (Lectra), which focuses attention on the brand of the moment, The Rowunderlining that There are 5 models in as many dimensions as the famous bag Margaux (ranging from €4,650 to €7,470). And she’s not the only one: the same goes for the latest armchair protagonists designed by the Olsen sisters, like the ladylike Devon and the trunk Edith.
“Arcadie” mini trunk bag, Miu Miu.
Prices increase, measures decrease
In the last period the large Maisons have tried to attract wealthier consumers by significantly raising prices of their proposals regarding bags. But at the same time they have ridden the trend to “get smaller”, which cannot ignore the economic side. Their share of the assortment and their number in designer bag collections have significantly increased from one year to the next: the study records that the number of mini models increased by 107% at Louis Vuitton, 69% at Gucci and 46% at Bottega Veneta.
The return of the Mini bag 2025: among the most popular models in the small version, the trunk (Photo: Getty Images).
The main reason, besides the trend’s return to the spotlight, the fashion shows and the arm of the celebs? Given their very small size, these bags they require a smaller amount of material to makeand for this reason they are particularly profitable for fashion houses. Besides that easier to sellbecoming “possible”, with a little sacrifice, even for mid-range consumers.
Small designer bag, the most desirable SS2025 models
But what are the current models to focus on for those who are about to invest? Among the small but statement bags, one cannot fail to mention the Mini bag Arcadia Of Miu Miu. The mini version of the trunk is among the most popular shapesthanks to the big coming back of Speedy Louis Vuitton (also in the nano version, and also thanks to the recent return LV x Murakami co-lab). There Ryder by Stella McCartney aims to become the new Falabellathanks to a “smart” format, despite its mini proportions: less than 1000 euros for a sustainable and spacious bag.
Small, sustainable and designer, the Stella McCartney “Ryder” mini bag from the SS25 show (Spotlight Launchmetrics).
Super cool are the mini bags that fold on themselves just like their L size counterparts, like the Origami of Fendi and the Puzzle Tote Fold by Loewe, but they cost at least 30% less (around 1500 euros).
Among the new models signed by the most popular brands, it is impossible to beat the small bag for hype 1DR XS Of Diesel and the mini patent bag Bisou Of Jacquemus: less or just over 500 euros to add just a micro touch of glamor to the look. With a huge saving…
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