“Reset Going Places”; This is the motto of the outerwear brand Reset, which represents the desire to always discover, be outside and dare to venture into the unknown, in whatever region of the world. With a design process rooted in adventurous living, creativity and high quality, Reset’s design team has developed an approach that results in inspiring and functional collections twice a year.
In a recent written Q&A with Reset’s design team, the brand shared insights into how inspiration is translated into full collections and what makes the FW25 collection, titled “The Nordic Explorer,” so special.
A well thought out process
Known for its functional and stylish outerwear, Reset follows a strategic design process where inspiration and analysis go hand in hand. “We start designing the collection by looking closely and examining what is currently happening in the fashion world,” explains the design team. Trends are followed through fashion shows, platforms like WGSN and visits to vintage shops. This collected information forms the basis for color palettes and concepts that are ultimately implemented into mood boards.
“These mood boards serve as inspiration and guidelines,” explains the team. “They help us define silhouettes, details, prints and color combinations.” The result is a collection where adventure, functionality and aesthetics come together.
The evolution of reset DNA
With the arrival of new design leadership, Reset’s DNA has been further refined, which is clearly visible in the FW25 collection. “The colors are fresh but not bright; rather chic and trend-oriented. The silhouettes are more delicate for the women’s collection and sharper for the men’s collection, with more attention to detail.”
For AW25, Reset has introduced richer material combinations as well as hidden details such as ribbons, contrasting lining colors and special textures. “We have made great progress with fabrics such as teddy fur, wool and seasonal highlight materials. Think printed checks, super-matte velvet and chic taffeta. With HW25 we have taken a significant step towards innovation in our material selection,” says the design team.
Inspiration from all directions
Inspiration for new collections comes from various sources, such as street style, runways, music and music videos. “It can sometimes be a small detail or a certain combination that has such a strong influence that you can tie an entire concept to it.” In addition, teamwork plays a crucial role. “We call the process ‘making soup’: everything comes together in close collaboration with the team,” says the design team.
For each collection, a specific place and story is chosen as a guide. For FW25, Finland was the source of inspiration, resulting in “The Nordic Explorer”. The concept of using different regions of the world as inspiration continues in upcoming collections, with original prints and seasonal details that deepen the story.
The Reset customers, the so-called Reset Explorers, are an important source of inspiration. “They are on the move every day. They have one thing in common: they are constantly on the go, traveling and discovering,” says the team.
FW25: The Nordic Explorer
The FW25 collection entitled “The Nordic Explorer” is a tribute to Scandinavian craftsmanship and traditions. The collection combines functionality with sophistication, offering innovative silhouettes, high-quality fabrics and detailed craftsmanship. “With FW25 we have enriched the Reset product and deepened the collection with new material choices, ribbons, woven labels and subtle contrast details.”
In addition, particular emphasis was placed on luxurious fabrics such as teddy fur and wool, which gives the collection an exclusive look. Even the best-selling styles have been updated to be both recognizable and innovative.
With this collection, Reset shows how the brand continues to innovate and respond to the needs of the modern adventurer. “The Nordic Explorer” is not just a collection, but a statement: a mix of functionality, craftsmanship and style that redefines the boundaries of outerwear.
Interested in the Reset FW25 collection?
Visit Reset at stand number 102 at Modefabriek, March 26-27. January.
This article was translated using AI.