With the reopening of its branch, Scotch & Soda is celebrating its new start in the Zweibrücken Fashion Outlet on Friday, January 24th. The Amsterdam fashion label moves into its old 173 square meter space next to Levi’s and is reviving the unmistakable Scotch & Soda aesthetic. Visitors to the popular fashion destination can look forward to inspiring everyday looks that celebrate individuality and authenticity. “We are very pleased to be able to present Scotch & Soda in our center again. The re-opening is a clear signal of the attractiveness of our location and its success
Partnership with the brand. We see this as confirmation of our strategy of offering well-known and relevant brands to our customers,” explains Center Director, Uli Nölkensmeier. Scotch & Soda stands for an individual mix of classic, modern, color, print and texture. Inspired by the streets of Amsterdam and trendy global influences, the brand combines classic styles with modern accents. The urban collections for women, men and children are characterized by playful designs with high-quality materials and special details Statement pieces and high-quality essentials that are worn as an expression of creativity and freedom. With its characteristic signature, Scotch & Soda creates distinctive looks for style-conscious fashion lovers who want to emphasize their personality.
New directions for Scotch & Soda
After the Dutch company had to close all German stores last year, it is now looking forward to regaining customers’ trust by opening specific branches. Behind the comeback is Öznur Vasilev, who has held the master franchise license for the brand in Germany as managing director of New Black Fashion GmbH since December 2024. New Black Fashion GmbH was founded in 2016 and has previously supported fashion brands in sales, purchasing and production. As master franchisee for Scotch & Soda, she now plans to start with a manageable number of store reopenings in order to then continue to grow healthily.