The Italian jewelry brand Giovanni Raspini is targeting the Chinese market. On December 6, the jeweler opened its first boutique in the country. The company announced on Wednesday that the label had taken “an important step into the retail market” after opening a digital store on the renowned online platform Tmall.
Giovanni Raspini chose the metropolis of Shanghai as the location for his China premiere. The label now offers its products in the luxury shopping center Grand Gateway 66. “All brands that want to establish themselves on the Chinese market can clearly position themselves as a reference in the luxury sector,” explained the jewelry provider.
The store was designed by the international architectural firm Vudafieri-Saverino Partners. According to the company, in addition to the main room where the label’s 17 jewelry collections are presented, it also includes “a VIP area designed for an exclusive experience and the backroom, which guarantees efficient service.”