Audi’s new initiatives in Madonna di Campiglio include a network of environmental surveys aimed at preserving the Alpine resort. A fleet of Audi Q4 e-trons serves as a mobile laboratory
Audi has been collaborating with the Trentino municipality of for 12 years now Madonna di Campiglio with environmental protection and territorial enhancement initiatives. The objective is to preserve the delicate balance of the Alpine location, while still allowing everyone to enjoy its beauty by promoting practices of sustainable tourism. And it is precisely from this perspective that the most recent project of theAudi Mountain Progress Labi.e. a process of large-scale environmental surveys carried out using 100% electric Four Rings vehicles.
the initiative
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Specifically, Audi has used a fleet of electric SUVs Audi Q4 e-trontransformed into mobile detection stations and driven for over 10,000 km in search of environmental values anomalies in the territory of Madonna di Campiglio. By identifying the points where there is a greater concentration of fine dust and atmospheric particulateswhich in the municipality still remain well below the legal limits, these sentinel electric cars transmit data to the Smart Hub of Audi, where artificial intelligence is used to identify strategies for improving air quality. Audi’s reports are then communicated to the institutions, which make the appropriate changes to the traffic based on the findings, as is happening, for example, in the case of the section leading to the Patascoss Refuge.
the territory
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The survey project is part of the broader panorama of initiatives promoted with theAudi Mountain Progress Labin synergy with the Madonna di Campiglio Tourism Company, Trentino Marketing and the H-Farm and University of Trento institutes. In fact, among the next developments is the implementation of a alternative mobility strategy towards the center of Madonna di Campiglio for next summer, with an external parking lot and a fleet of 100% electric cars to transport tourists from there. In the meantime, the survey campaign for the 2025 winter season has already started, with the consequent definition of ecoroutes.
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