The Italian group Oniverse, formerly Calzedonia and owner of well-known lingerie brands such as Intimissimi and Falconeri, has once again expressed its interest in taking over La Perla. La Perla is one of the world’s best-known luxury lingerie brands.
According to the Italian daily Il Sole 24 Ore, Sandro Veronesi, the group’s boss, has already started important discussions with local and national institutions to examine the feasibility of this strategic acquisition. If successful, the acquisition could redefine Oniverse’s trajectory and consolidate its position in the demanding and competitive global luxury market.
This isn’t the first time Oniverse has tried to take over La Perla. During a judicial auction in Bologna in 2013, Sandro Veronesi made an offer that was ultimately defeated by the entrepreneur Silvio Scaglia.
However, the current situation is completely different. While La Perla is in a difficult financial situation, Oniverse is riding high, ending 2023 with record sales of 3.1 billion euros and a presence in 59 countries.
Why La Perla?
La Perla, founded in 1954 by Ada Masotti, has always stood for luxury and craftsmanship in the field of high-end lingerie. However, constant changes in ownership and the challenges of adapting to a rapidly changing market have weakened the brand in recent years.
Oniverse’s strategy is clear: use its own financial strength to take over a brand with high revitalization potential. This acquisition would allow the group to enter the competitive luxury segment, backed by La Perla’s history and prestige.
The new brand would complement Oniverse’s existing offering focused on affordable premium products and add a product line specifically tailored to the most demanding customers.
This article previously appeared on Fashionunited.fr and was created using digital tools translated.
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