Hartwall and Sinebrychoff have revealed their new spring tentacle flavors.
Hartwall’s spring novelty tentacle 2025 tastes like raspberry. According to Hartwall, the Original Long Drink Pink Raspberry developed in Lahti has even beaten the pineapple tentacle, which became a phenomenon, and the lemonade tentacle, which was released last summer, in taste tests.
The pineapple tentacle became a gigantic phenomenon in the summer of 2023. Reader’s photo
Both the 5.5% and alcohol-free version of the pink raspberry scotch will be sold.
– Hats off to Hartwall’s product development team: now we have conjured up a new pink tentacle for the Finnish taste, which has received praiseful feedback for its taste across the board. Original Long Drink Pink Raspberry, which tastes like a juicy raspberry, is a real treat that we are very proud of, praises Hartwall’s category marketing director for tentacles Heidi Rantala in the bulletin.
This is what Hartwall’s spring 2025 novelty tentacle looks like. Hartwall
The novelty tentacle will go on sale first in Sweden, where the drink will be available from January 21. The raspberry tent will arrive in Finland a few weeks later.
– Aito lonkero has been on sale in Sweden for exactly ten years, and sales have grown rapidly in the western neighbor: even last year in double digits. So we can already talk about the Swedish tentacle phenomenon, says Rantala in the press release.
Sinebrychoff has two novelty tentacles for spring. KOFF Long Drink Gin & Tropical Lime-Mandarin-Kiwi tastes like lime, mandarin and kiwi. KOFF Long Drink Juiced Raspberry-Lime tastes like raspberries and lime. The volume percentage of alcohol in drinks is 5.5 per thousand.
– Makulonkerot develops and grows the tentacle category, and pioneer consumers in particular try them boldly. According to our estimation, Makulonkerot have already grown in popularity alongside the traditional grapefruit long drink, KOFF Long Drink product manager Juha Saloranta says in the announcement.
Koffi’s raspberry tent contains real juice. The reason for this is the wishes of consumers.
– Our ongoing consumer research shows that adding real juice to the tentacle is a really interesting innovation for consumers, says Juha Saloranta.
The distribution of the novelties starts nationwide on 24.2.
Sinebrychoff’s novelty tentacle has real juice. Sinebrychoff
Sinebrychoff’s second novelty tentacle has the taste of tropical fruits. Sinebrychoff