2024 is behind us, and StockX’s latest Big Facts report shows which products and brands shaped the resale market last year. The report analyzes searches and sales increases on the platform compared to last year and highlights the products that broke records. It also offers an outlook on the expected trends for the newly started year 2025.
Last year, StockX surpassed 60 million sales and counted more than 20 million buyers worldwide. Millions of people made their first purchase on the platform in 2024. “The resale market has proven its resilience,” said Greg Schwartz, co-founder and CEO of StockX. Over 100 brands achieved record sales. While established brands such as Fear of God, Ugg and Supreme maintained their top positions, new players – particularly from China – came into the spotlight.
Surprises and familiar names
The Chinese sports brand Anta recorded impressive growth figures. Their Kyrie Irving Kai 1 sneaker led to a 1,901 percent increase in trading, making Anta the fastest-growing sneaker brand on StockX. Li-Ning also benefited from a collaboration with Dwayne Wade and increased sales by 113 percent. Saucony entered the top five fastest-growing sneaker brands for the first time, thanks to 120 percent growth supported by partnerships with Jae Tips, Bodega and Minted New York.
At the same time, well-known brands such as Nike, Jordan Brand, New Balance and Asics remained leaders in the sneaker segment. Adidas, which remains the third most traded sneaker brand, diversified its offering. However, Yeezy sneakers’ share of trading volume fell from 52 percent in 2023 to 44 percent in 2024, reflecting previous controversies.
Familiar names also dominated the rest of the shoe segment: Ugg and Crocs remained the best-selling brands. Ugg scored points with the Lowmel boot, while Crocs celebrated success with collaborations on Naruto and Batman. Timberland moved into the third most-traded footwear brand thanks to impressive 200 percent growth and partnerships with Louis Vuitton, Supreme and JJJJound.
TikTok drives clothing purchases
In apparel, Polo Ralph Lauren achieved 600 percent growth, driven by the “Ralphcore” TikTok trend. Nevertheless, Fear of God remained the leading brand in the category and recorded an increase of 45 percent. Supreme continued to secure second place with successful collaborations.
New brands also gained importance: Hellstar reached second place among the fastest-growing clothing brands with growth of 291 percent. Denim Tears increased sales by 290 percent, and Revenge’s punk-inspired designs increased sales by 267 percent. The long-established brand Mitchell & Ness, known for jerseys and sportswear, recorded growth of 175 percent and received new attention.
Stanley, known for drinking bottles, dominated the accessories category. Through collaborations with the singer Olivia Rodrigo, the drinks chain Starbucks and the musical Wicked, trade increased by an impressive 10,000 percent. Versace benefited from the popularity of Biggie sunglasses, which achieved a 1,022 percent increase in sales. Nevertheless, Supreme remained the most traded brand in this segment.
Outlook for 2025
StockX expects further positive developments in 2025. Innovative designs such as New Balance’s hybrid 1906 sneaker loafer as well as emerging streetwear brands could become key drivers.
“We expect our offering to be even more diversified in the coming year,” said CEO Schwartz. “New brands, designs and trends will enrich our platform and be tailored to the needs of our customers.”