How brands and designers help

As wildfires continue to ravage the outskirts of Los Angeles, designers and fashion brands have announced initiatives to support those severely affected by the fires. From fundraisers to clothing drives, here’s a look at how the fashion industry is helping:

Collina Strada

New York-based fashion brand Collina Strada shared on social network Instagram that Los Angeles was her first home, describing it as “incredibly heartbreaking” to see the city devastated by the fires. The label led by designer Hillary Taymour announced that it would donate clothing and support all clothing collections to support those affected. She also called on everyone who can afford it to also help.

No end denim

Devin Kang, founder and creative director of Los Angeles-based brand Noend Denim, revealed that he and his team are providing clothing to those in need. Through a clothing collection in Korea Town, they were able to provide more than 1,000 jeans, 1,500 hoodies, T-shirts, sweatshirts, jackets and 800 masks.

LoveShackFancy

Earlier this week, fashion and fragrance retailer LoveShackFancy launched a fundraiser on Instagram to support the Los Angeles Fire Department (LAFD).

Stoney Clover

Accessories brand Stoney Clover said it is packing bags for people who have lost everything and is working to deliver them to affected communities as quickly as possible. In an Instagram post, the brand asked other companies to donate over 250 units of essentials, including clothing and skincare products, to support the initiative.

Denim dudes

Denim specialist trend forecaster Amy Leverton of Denim Dudes is sharing stories and GoFundMe campaigns from industry colleagues via Instagram this week.

Rudy Jew

Rudy Jude shared that the company packages past seasons’ clothing and samples and brings them to the Venice store to make available to people who have lost their homes. It has since been announced that the LA store will remain closed “until it is safe to reopen”.

Lisa Says Gah

California brand Lisa Says Gah announced in a post that its LA store will remain temporarily closed due to the fires. The company also announced it would donate 15 percent of weekend sales to the LAFD Foundation.

Dippin daisies

Swimwear label Dippin Daisys said on its official social media channels that it would donate “as much clothing as possible” to local organizations and asked those interested to get in touch to collaborate. “Our condolences go out to all of our friends, colleagues, loved ones and the entire city of LA,” the statement said.

Citizens of Humanity

Denim brand Citizens of Humanity has opened its Huntington Park headquarters as a clothing donation location, where those in need can choose up to six items of clothing. Donations will also be provided for a clothing drive at Franklin Elementary School on January 13th. In total, the brand will donate over 3,500 units of women’s and men’s clothing from its own collection as well as the Agolde brand.

For Love & Lemons

Los Angeles-founded lingerie brand For Love & Lemons said it was “shocked by the devastation caused by these fires” and emphasized its commitment to supporting the community during this difficult time. The label organized donations and asked for recommendations for organizations in need or brands that would like to help. The brand also called for people to share information about people who have lost their homes and could benefit from a clothing package.

Centric Brands

Centric Brands, parent company of Joe’s Jeans and Hudson Jeans, donated $10,000 to the U.S. Red Cross and the LAFD Foundation. Amy Rapawy, senior vice president of marketing and philanthropy, told Sourcing Journal that the company is also working with Delivering Good and its local partners to distribute much-needed products such as T-shirts and underwear.