In the summer of 2024, the world showed its heart for self-confident brats. For daring female creatures who wear colorful clothing and take on misogynistic racists in the election campaign.
When singer Charli Scandi style.
Suddenly everyone wanted to be “Brat”.
Afterwards, everyone tried to be as “brat” as possible. Some took TikTok tips, smudged their eyeliner and burned their bras. (Or at least put the bralette aside.) And even if Gen Z’s cramming into drawers is almost as annoying as their submissive TikTok addiction, and neither of those things was enough – in the end, unfortunately, it won’t be a top priority after all. “Brat”, which does away with the patriarchal structures of its home country, but rather the reactionary “Clean Girls” and “Tradwives” triumph – has Brat-Sommer showed that it could theoretically work.
That the energy and interest are there, that the desire for life only needs to be briefly nudged. That the identification figure of the self-empowered young woman, who doesn’t want to please at all costs, lurks somewhere hidden beneath the layers of tradition.
If only they could get the Brats to secretly slip a tequila shot into all the clean girls’ turmeric lattes. The world would be so much better.