Bundesliga TV rights
©IMAGO
The auction for the national TV rights brings the clubs in the 1st and 2nd Bundesliga an increase in billions in revenue. Fans are wondering whether the pay TV channels Sky and DAZN will charge more money for their subscriptions in the future. Transfermarkt gives an overview.
“We have not yet made a decision about pricing for the next season,” said Sky Germany boss Barny Mills to the “German Press Agency”. The pay-TV provider wants to “continue to ensure that we offer our customers excellent value for money.” Sky secured most of the live games at the auction. Over the next four seasons, the pay channel will broadcast 538 of the 617 individual games from the 1st and 2nd leagues offered by the DFL as well as relegation and the Supercup live and in full length, 496 of them exclusively. Sky’s football offering also includes the DFB Cup and the Premier League.
Bundesliga TV packages: DAZN hopes for price stability
DAZN has not yet made a final decision on the price and is leaving a back door open. “Even if we cannot yet provide precise information about packages and prices, we are very optimistic that the basic structure will remain stable,” said a “DAZN” company spokesman when asked. DAZN has the rights for the from 2025/26 – still running on Sky until the end of the season – Conference acquired on Saturday afternoons and continued to show the games on Sundays. The paid internet channel also includes the majority of the Champions League.
Sky currently costs 30 euros per month and 40 euros in the second year. This includes the 1st and 2nd Bundesliga, but not the DFB Cup and the Premier League. At DAZN, the annual subscription with the Bundesliga and Champions League currently costs 34.99 euros per month or 44.99 euros for a monthly subscription. Telekom offers a package with broadcasts from Sky and DAZN for 60 euros per month. This also includes MagentaSport’s in-house program with the 3rd league.