Sportswear brand Lacoste has announced the opening of its new regional headquarters in Hong Kong, underlining its expansion plans in the region.
“We celebrated the opening of our new regional headquarters in Hong Kong,” the brand said on career network LinkedIn. “Our new office offers employees an excellent working environment with a collaborative space that promotes exchange and interaction between colleagues.”
By establishing a regional headquarters in Hong Kong, Lacoste will be able to better manage its activities in Asia. For several years now, the company has been pursuing a clear strategy to expand its presence in the region. Since February 2024, Lacoste has been able to count on the expertise of Philippe Gautier, who serves as Executive Vice President Global Finance. Gautier previously worked for the SMCP Group, where he was instrumental in the internationalization of the brands (Sandro, Maje, Claudie Pierlot, Fursac) in the US and Asian markets.
This article previously appeared on Fashionunited.fr and was created using digital tools translated.
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