The Berlin eyewear retailer Mister Spex SE was able to grow strongly in important segments in the period around Black Friday.
During the most recent Black Friday campaign, the optician chain achieved a like-for-like sales increase of more than 30 percent in its German branches compared to the same period last year, Mister Spex announced on Tuesday. “This growth was largely driven by increased customer frequency and targeted marketing measures, which underlines the central importance of brick-and-mortar retail as part of the company’s omnichannel strategy.”
Overall, net sales in the most recent Black Friday period reached ten million euros, according to a statement. “Prescription glasses represented a key growth driver, with sales increasing by seven percent, supported primarily by an eleven percent increase in own-brand products.”
Stephan Schulz-Gohritz, CEO and CFO of Mister Spex, emphasized that the latest development can also be attributed to the positive effects of the latest reforms. “Black Friday is one of the most intense and important periods in retail. The strong results of our campaign this year show that our transformation and restructuring program SpexFocus is steering the company in the right direction and laying important foundations for the future,” he said in a statement.