New York-based CP Brands Group and Icon Luxury Group have announced the acquisition of British fashion brand Thomas Pink from its former parent company LVMH. In a press release, the two groups described the transaction as a “joint partnership” aimed at “launching a bold new chapter for the Thomas Pink brand.”
Commenting on the acquisition, Eli Yedid, CEO of CP Brands Group, described the brand as a “symbol of British sophistication and craftsmanship”. Yedid added that the companies plan to further expand Thomas Pink’s legacy through “targeted licensing agreements” across multiple categories, including perfumes and eyewear.
Additionally, the managing director outlined plans to re-establish the brand in key regions such as the UK, Europe, USA, Asia, the Middle East and Mexico.
In the first half of 2025, there will be a particular focus on the British market. The brand plans to work with British shirtmaker Richard Gibson and menswear expert Nick Preston to expand its presence in the region beyond its existing flagship store in London. Further store openings are also planned in selected markets in the Middle East and Asia.
Thomas Pink was founded in 1984 and acquired by French luxury goods group LVMH in 1999 for £41.6 million. The brand, best known for its button-down shirts and tailoring, suffered significant financial losses during the Covid-19 pandemic. Despite a previous realignment, she was eventually discontinued by LVMH.
However, in 2021, Thomas Pink quietly launched a relaunch via an e-commerce platform, led by new creative director Dean Gomilsek-Cole. He was tasked with giving the brand a “new look and offering”.
This article previously appeared on Fashionunited.uk and was created using digital tools translated.
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