THE2024 was the year of Taylor Swift. The confirmation comes from the numbers: with his Eras Tour the singer has grossed over 2 billion dollars. A record figure in the music industry. And what it even surpasses the takings of artists such as Coldplay and Elton John.
2 billion the proceeds of the Eras Tour
The figure reached by the star, one of the most loved of recent times, was reported by Financial Times. The Eras Tour, one of the most great pop music tours of all time, ended on December 8 in Vancouver, Canada after well 149 shows. According to a report by Just Jared quoted by Final Times, Over 10 million tickets have been sold on five continents leading to revenues of over two billion dollars. And winning the title of the first tour in history to reach this figure.
It surpassed Coldplay and Elton John
Taylor Swift – The Eras Tour at San Siro on 13 July 2024 in Milan (Photo by Vittorio Zunino Celotto/TAS24/Getty Images for TAS Rights Management)
Taylor Swift, therefore, makes history. Even surpassing colleagues such as Elton John and Coldplay. With his Farewell Yellow Brick Road Tour, in fact, Sir Elton earned $939 million in five years. The Music of the Spheres World Tour by Coldplay, instead, the only one another tour that exceeded the billion dollar mark, it took him two and a half years to reach this goal.
The numbers of the Eras Tour
The stages of the Eras Tour have touched 21 countries and 51 cities. There were many sold-out evenings but the majority of attendances were recorded in Melbourne, Australia, where 96,006 fans gathered on February 16, 2024. The proceeds, however, go beyond the pop star’s performances. The concert film documenting his tour, in fact, grossed $179.2 million.
Bonuses for all the staff
In short, the Eras Tour was a success. A success that the star wanted to share with all the staff who made his shows possible.
According to what was reported by Financial TimesIn fact, the singer donated $197 million in bonuses to all tour crew. From dancers to choreographers, from sound technicians to truck drivers and wardrobe personnel, and then carpenters, pyrotechnic teams, instrument technicians: Taylor Swift has not forgotten anyone. Aware that its success also depends on them.
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