Anna Hopi
On the red carpet of Saturday’s Emma gala in Sanna Marin, the drastic change became visible, writes journalist Anna Hopi.
Former Prime Minister Sanna Marini has become an unattainable it girl. Atte Kajova
It’s been a long time since that time Sanna Marin in the middle of his prime ministership told a night visitor, citing emotions For Maria Veitola, how he gets annoyed when eyes fall on him. How he would like to be in peace, like other Finns.
– I don’t really enjoy being in the public eye. I’ve learned to tolerate it.
Let’s take a direct cut from this to the present, where Marin lives in a rather crazy international career path as a strategic advisor of the Tony Blair Institute and flies from one luxury destination to another in the whirlwinds of her jetset life. He captures all his top moments with the world’s elite on social media.
On the red carpet of Saturday’s Emma gala in Marin, the wild change became visible. It can be roughly argued that the former Democratic Prime Minister from Pirkanmaa, who was struggling with his publicity, no longer exists. He’s gone and something else has taken its place. A person appeared in front of the press, whose behavior embodied the unattainability of international it girl beauties.
Marin has taken real strides in the direction of entertainment publicity, whereby the attention of the general public focuses less and less on social discussion and professional performances and more and more on the person and his private life. The focus has shifted to a fun lifestyle, which is very far from the ordinary everyday life of many Finns.
Sanna Marin looked amazing Katri Niskanen designing a back revealing outfit. He took his moment in the strobe lights – and then slipped to the back left. Similar behavior was seen in December at Linna’s party, when, after shaking hands with the presidential couple, he sneaked off to Kämppi for hotel stays. The continuation was quickly known because he told his followers about it.
It girl is a title used to describe the most desired female super celebrity of each moment. Say Kim Kardashian he and his siblings have been such a character for years. It girl is the trendsetter whose style is copied, who creates trends and tells others what is interesting, attractive and fashionable now.
And one thing that is “always in fashion” is unattainability.
At the Emma gala, the celebrity screen often likes to give interviews to the media. However, in the style of the big world, the Finnish celebrity field has also started to play the “inaccessibility game” in recent years. In the international star fields, the strategy is shown in such a way that the interview time of a superstar in the film press is exactly three and a half minutes, and it is even cut in half in the middle of everything. Doing so aims to raise the star’s status by limiting availability. The phenomenon has also been observed on the red carpets of Finnish galas, when every now and then the most anticipated star of the evening slips past the press after posing for pictures.
When everything is not given on a tray, the interest increases. With such a strategy, Mari can also be considered to have worked at the Emma gala. His behavior gives a clear message: Marin doesn’t need the media for anything, because he uses almost exclusively social media as his communication channel. It’s a huge change from before, when Marin had to stand in the crossfire of journalists’ questions at one or the other press conference. He doesn’t need anymore, and he clearly doesn’t want to.
With the help of his million Instagram followers, he gets his message across. On international stages and in publications like US Vogue, she is free to rewrite her own story. The message so far has been that she faced criticism and opposition because she was a woman – still too beautiful and sexy. It is quite far from the debate that has been seen in domestic politics. Marinhan has practically abandoned the values and speeches that made him prime minister. Now he appears at high-profile events in Finland, such as the Linna party and the Emma gala to show off. But he also does that on his own terms.
Sanna Marin trusted Katri Niskanen’s spectacular, back-revealing outfit at the Emma gala night. Atte Kajova
Looking at it from the outside, Marin doesn’t seem to live according to Demari values anymore. The change has been surprising in left-wing circles. On his social media, he communicates about his work gigs, his passions and who he spends his time with and what is important to him. In social media, an image of a successful person sitting in business class, casually having lunch has begun to develop Sharon Stone’s with and wears designer clothes.
Marin skilfully cuts off things from social media that she does not want to share. Instead of political statements, holiday photos, hotel breakfasts and motivational speeches suitable for consultant status are half-carelessly shared. I discussed Marin’s behavior towards Emma with one of my colleagues and he summed it up as follows: before there were ideas, now there are clothes.
A complete change of heart was already visible during the Paris Fashion Weeks, when he shook off the dust of domestic politics and left Victoria Beckham’s wearing an expensive fashion outfit to the show. Fashion weeks are primarily about external issues, which Finnish female politicians often want to avoid highlighting. Marin seems to want to underline how he works by his own rules and doesn’t bow to ossified conventions. All this change is idolized, and the mantle of a strong female influence has been placed on Marin’s shoulders. However, with these poses, he has become a mannequin of capitalist glamour, which is certainly really confusing for the SDP supporters who voted for him.
It makes you question whether everything is worth the bargain.