On February 7, 2024, the online fashion store and the supermodel and foundation founder Toni Garrn presented the continuation of their collaboration. The Hamburg duo’s Spring/Summer 2024 collection is reminiscent of the feeling after a long day at the beach and reflects the values of the personal brand: naturalness, longevity, authenticity and coolness. Clean design meets special materials and earth tones that merge into detailed pieces: a summer collection for women who value beautiful textures and natural styling. The wide variety of materials creates both strong silhouettes with heavy organic cotton denim as well as light, seductive looks with transparent fabrics and crinkle effects.
The collection is based on the trends of the coming season: hole patterns, slashing, halternecks, polo collars and denim shorts. The highlight piece is also made of denim: a straight-lined denim jacket with flared sleeves in elegant dark blue with matching trousers or skirt. For the first time, a simple and practical shopper made of light brown vegan leather was designed, which is a classic bag that rounds off every look. The Toni Garrn co-created by ABOUT YOU Spring/Summer 2024 collection impresses with long-lasting favorite pieces that are the perfect choice as cover-ups for the beach as well as for warm party nights.
The shoot depicts the feeling after a long day at the beach: sun-kissed and freshly showered in a soft bed. Instead, Toni shows off her wet hair look in bright white sheets. All 46 pieces of the new Toni Garrn co-created by ABOUT YOU collection will be available in all ABOUT YOU online shops from February 7, 2024 – including worldwide shipping option – in sizes XS-XL. The styles cost between 29.90 euros and 79.90 euros.
