Alexandra Helbling is leaving the Swiss laundry specialist Calida.
After twelve years, the general manager decided to leave the company to take on a new professional challenge outside the Calida Group, said Calida Holding AG, which, in addition to the brand of the same name, also includes the lingerie labels Aubade and Cosabella as well as the furniture provider Lafuma Mobilier belongs to us on Tuesday. Until a successor is appointed, Helbling will continue to work in her role and then ensure an orderly handover of her tasks and responsibilities in coordination with the group management.
Helbling was promoted to Calida brand manager in May 2018 from her previous position as Head of Brand and Product. She came to Calida in 2011 from the lingerie brand Skiny, which is part of the Austrian Huber Group.