Paul&Shark is heading to the mountains to strengthen its presence in the Italian ski resort of Cortina d’Ampezzo.
The Italian outdoor clothing brand is equipping the ski club’s athletes and designing a creative concept in the town in the Dolomites, Paul & Shark announced on Friday.
In the 2023-24 winter season, the over 400 athletes of the Cortina ski club can look forward to special equipment thanks to the partnership with the brand. Paul&Shark provides ski goggles and sweatshirts with the well-known shark emblem. A collaboration with the Austrian sportswear manufacturer Atomic results in helmets.
To celebrate this, the entire town of Cortina will be dedicated to Paul&Shark and offer visitors a lot to discover. A creative concept is presented in the ‘Scoiattoli’ refuge, which is located directly on the ski slopes. The shark motif runs through the interior of the house and visitors can fortify themselves at specially designed tables. Pillows, blankets and decor follow the brand’s blue theme. On the hut’s panoramic terrace, an oversized ski mask serves as an art installation.
‘Paul&Shark takes Cortina’ will launch on December 7th with a digital experience, an après-ski party in the mountains and an event at the brand’s store in Cortina.