The Swiss watch group Swatch Group has once again invested in a luxury property. On Friday the company announced the purchase of a historic building in the heart of the British capital London.
According to its own information, the group of companies paid a total of around 90 million Swiss francs (94 million euros) for the commercial building, which was built in 1856 on the posh New Bond Street shopping mile. Since 2006, the building, which has a total area of 562 square meters on five floors, has housed a flagship store for the luxury watchmaker Harry Winston, which is part of the Swatch Group.
In the past few months, the Swiss have steadily expanded their real estate portfolio. This year, the group acquired the building at 32/33 Old Bond Street, also in central London, for around 120 million Swiss francs. The company also purchased a retail property on the Parisian luxury mile Avenue des Champs Élysées.