The colors of London Fashion Week for spring/summer 2024 will “spark the imagination and express the beauty of everyday life,” predicts the US color institute Pantone
The trend forecasting and color advisory agency said the rich and “extraordinary colors” for SS24 are inspired by “diverse consumer desires for colors that reflect their individuality and reflect their identity”.
This is expressed through an eclectic mix of energetic, bright hues, natural tones and more classic tones steeped in history and tradition, representing a self-created, multi-layered collage of experimental creativity.
“The colors for London Fashion Week Spring/Summer 2024 underline our desire for deep and meaningful self-expression,” Leatrice Eiseman, executive director of the Pantone Color Institute, said in a statement on Friday. “Both thoughtful and deeply personal, this season’s colors go beyond the predictable and interact with each other in powerful ways. A color palette where our unbridled desire for freedom and authenticity dictates the rules and personal style knows no boundaries is a mix of daydreams of simpler times and contemporary modernity. without Borders.”
The colors of London Fashion Week
Pantone reveals that the top ten colors for LFW offer a color palette that “sparks the imagination”, with bright blues, reds and oranges alongside rich natural tones such as greens and browns.
Pantone 16-4427 ‘Horizon Blue’ is an atmospheric shade of blue that symbolizes the transition from sea to sky
Pantone 18-4051 ‘Strong Blue’ is a bold shade of blue “that encourages you to look beyond the obvious.”
Pantone 19-5408 ‘Bistro Green’ is a strong, deep shade of green with great presence.
Pantone 14-0952 ‘Spicy Mustard’ is a piquant shade that is “strikingly exotic.”
Pantone 18-1433 ‘Chutney’ is a spicy and enticing earthy brown.
Pantone 16-1257 ‘Sun Orange’ is an enveloping orange tone reminiscent of a radiant sunset.
Pantone 17-1564 ‘Fiesta’ is a fiery and passionate red that “conveys a celebration of life.”
Pantone 12-0530 ‘Charlock’ is a striking yellow that represents the free-living wildflower.
Pantone 15-1905 ‘Burnished Lilac’ is a toned and smoky lavender shade with a new sophistication.
Pantone 15-0326 ‘Tarragon’ is a fresh green with citrus notes that has a subtle spiciness.
Pantone Spring/Summer 2024: Classic key colors for London Fashion Week
London Fashion Week’s ten highlight colors sit alongside five new classic shades that offer “reliable core tones with a modern twist to create new visions of heritage,” adds Pantone.
Pantone 11-4001 ‘Brilliant White’ offers a clean, crisp and flawless white that exudes simplicity and modernity.
Pantone 18-3906 ‘Boulevard’ is a weathered gray found in rock and gravel.
Pantone 13-0611 ‘Moth’ is a new camouflage greige described by Pantone as sophisticated and understated.
Pantone 19-3713 ‘Deep Well’ is a large and cavernous tone that signifies strength and security.
Pantone 14-4804 ‘Blue Fox’ is a smooth and supple cool blue-grey.
Pantone unveils NYFW SS24 colors that convey a new sense of freedom
Pantone’s LFW color trend report follows the color forecast for the New York Fashion Week Earlier this month, it said designers will use colors that evoke sweet aromas, warm water and sugary spiciness to tantalize the senses. The top ten colors for SS24 included a cooling mint, a sugary lemon and a bright light blue alongside a pastel purple, a peppery green and a denim blue tone.
This translated article previously appeared on FashionUnited.uk