Being successful on Twitch takes a lot of patience and perseverance. Showing how it’s done, these streaming stars have built a well-deserved fortune.
Many young people dream of a career as a live streamer. The possibility of pursuing one’s hobby and earning money at the same time sounds tempting to many. In particular, the live streaming video portal Twitch, which belongs to Amazon, is considered untouched in this area. The platform is not only one of the most visited websites in the world, but it is also favored by the most successful streamers. According to the TwitchTracker website, over seven million people streamed on Twitch in May 2023 alone. The most popular game is League of Legends. However, not all content creators are successful. Many only stream as a hobby and very few can make a living from it. Those who can finance their livelihood with streams are a role model for many. But what does it take to be successful on Twitch and who are the top German earners?
Tips for your own Twitch career
Success on Twitch requires followers – it’s important to build a community. The “Streamerguide” website has summarized helpful tips in an article for generating reach on Twitch. So you should think about what kind of streamer you want to be, especially at the beginning. The question of which viewers you want to address is also important in order to find a niche whose needs you can optimally satisfy. It can be helpful to analyze the potential competition. Self-marketing is also essential. The recognition value plays an important role here, since it is advisable as an entertainer to build up a brand around yourself. Extreme emotionality should help to generate followers. In addition to your own behavior, according to “Streamerguide”, a memorable name, your own logo and a design must be created. In a further step, it is important to create benefits for followers, such as sweepstakes and specials, as well as promoting active use of social media.
The richest German streamers
Some streamers in Germany have perfected these tips and built up a large community. From Gronkh to MontanaBlack – some things can live very well from streaming. Basically, according to the StreamProject website, earnings on Twitch are made up of donations, advertising, subscribers, sponsorship deals, affiliate earnings and merchandise. So if you are one of the popular middle-class streamers, you can earn 20,000 to 40,000 euros a month with advertising, subscribers and donations. If there are additional sponsorship deals, the salary of a Twitch streamer then increases again. Due to the different sources of income, it is difficult for me to calculate an exact sum.
According to the “ingame” website, the five most successful German streamers from August 19 to October 2021 include MontanaBlack, TheRealKnossi, Gronkh, Trymacs, and Papaplatte.
MontanaBlack is the highest-earning German streamer and, according to ingame, earned 2,391,369 US dollars gross over the period under review.
In second place is TheRealKnossi with $2,157,258 over the same period, followed by Gronkh with $1,481,291 in revenue. In fourth place is Trymacs with revenues of $1,288,207. Papaplatte follows in fifth place with revenues of $1,286,004 for the period under review.
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