funtil next 10 September 2023 The Film Festival of Venice it will be the center of the cinematic world, but also a beauty look show: this is where international and Italian stars are arriving, ready to put on a show. On this stage, on the other hand, the history of costume was written: names such as Sophia Loren, Brigitte Bardot, Jane Fondaup to the divas of our days with: Penelope Cruz, Kirsten Dunst and Lady Gaga. Each of them gave us at least one memorable beauty look, which she launched fashions and trends in makeup and hair.
Venice Film Festival: beauty looks from its origins
When in the 1932 its creators thought of a ‘rib’ of the Venetian Biennale, entirely dedicated to what was now considered the “eighth art”, few imagined that the Hotel Excelsior and its hall would act as a stage for most fascinating women in the world of cinema.
But if (unfortunately) there aren’t many photographic finds that immortalize Greta Garbo and Josephine Baker while participating in the third edition of the Exhibition, it is with the 50s that Sophia Loren & Co began to give us a compendium of the trends of the time.
The Film Festival and the Hollywood Divas, a story of beauty
From Sophia Loren to Angelina Jolie to Scarlett Johansson, history of beauty looks at the Venice Film Festival (Getty Images)
And so, when in 1958 an unbeliever Sophia Loren received the Coppa Volpi during the Venice Film Festival at the age of 24, that taffeta dress of hers, short and fluffy hair and the diadem on her forehead they consecrated her as a true icon not only of Italian cinema but also of its most authentic beauty.
The Mediterranean curves squeezed into the dress, the eyes framed by a stroke of black pencil and full lipsprojected her into history, anticipating the success that two years later would overwhelm her with the Oscar for La Ciociara.
The beauty looks that made history
But the beauty story of the Venice Film Festival was not written only on the red carpet. Memorable, for example it was the Party organized in Ca’ Rezzonico at the end of the 1967 edition. That evening, together with Grace Kelly, Rainier of Monaco and Onassis there were also Burt Lancaster and Liz Taylor.
The latter, with an outfit that has remained legendary: a very precious beaded caftan made for her by Karl Lagerfeld, the majestic jewels of Bulgari and a headdress with silver spikes.
Elizabeth Taylor and Aristotle Onassis at the Mostra in 1967 (Credits: GettyImages)
From the 70s to today’s icons
Gone beyond the nonconformism of the 70s/80s, when a combative Jane Fonda showed up in Venice with a hat and double braidswe need to get to the 2000s for the red carpet to become synonymous with true glam.
Memorable, for example, still remains today the Pre-Raphaelite crop of Keira Knightley In the 2007, at the preview of the beautiful “Atonement” (Atonement): a chignon dotted with diamond stars signed Chanel Joaillerie. Or the one high on one’s head Lady Gaga on Valentine’s Day dressed, at premiere of “A star is Born”. Personification of the dream in the form of a blonde cloud. Just like cinema should be.
iO Woman © REPRODUCTION RESERVED