There are those (and I am in favor of them) who have already spoken about the fathers and mothers of the great victory achieved by the Spanish team in the Women’s World Cup in New Zealand and Australia.
Yes, I am already talking about victory because for me what has been achieved is already the planetary title. As the ‘villain’ says Jorge VildaThey have lifted the Spanish from the sofa and, now, I don’t care if they take them out on the street or not. Even losing, which they will not lose, we should go out to cheer them on.
What these girls have achieved, I’m sorry (or not), is to deceive the entire world about what Spanish women’s sport is and represents in the world. Sorry, just in today’s Spain. The world has seen speechless how Spain looks like a real powerhouse in women’s sports. And, the truth, there is no greater falsehood than that.
everything is glib
In Spain, women’s sport is more talk than reality, more noise (and little) than nuts, more to show than to practice, more to save face than to show face, more talk than practice and, above all, those who, during the In recent years, they have tried to find sponsorship, help, sources, complicity to see him grow, both personally and collectively, both in individual and team sports, they have found the answer ‘yes, but no’.
I personally know the woman who has worked the most (and works, hard, very hard) in the last ten years to promote all kinds of specialties in women’s sports and find them decent sponsorship.
You have to believe me without writing your name, among other things because, next Monday (tomorrow, no, it’s Sunday) you have to keep knocking on the doors of a lot of companies, businesses, sponsors, television stations and administrations so that they help improve the terrible state of Spanish women’s sport. But she knows better than anyone the falsehood of this supposed boom, whose mast without a flag is the ultimate in Sydney.
“As soon as you propose a sponsorship, everything seems expensive, all. And, of course, they tell you right away that they don’t see the ROI& rdquor;. The ROI, forgive me, is, in English words, the Return on Investment, that is, the metric used to know how much the company earned thanks to that investment.
“If I invest so much in sponsorship, in advertising, I want a similar or higher return on image, advertising, visibility. But women’s sport and no, I’m not talking about football, it has no windows to show itself. To me, the most they have offered me for the shirt of the best handball team in Spain is 25,000 euros per season,” says my friend.
We can continue deceiving ourselves with the Spanish team that tomorrow will play (and win, you’ll see) the World Cup final against the powerful England where, according to data from the nielsen sports companyinvestment in their women’s football has tripled since 2019 and, they say, the television audience has risen by 503%.
The minimum token for a soccer player in Spain is 182,000 euros per season and the soccer players are fighting to achieve 17,500 euros per campaign
We can continue to deceive ourselves, with these data, but football has always been another world. But, well, if you want us to continue talking about the ‘boom’ of women’s football in Spain, we can do it, yes. For example, comparing the minimum record (legal, regulated) of Spanish soccer players and female soccer players. Soccer players have a minimum salary of 182,000 euros per year. Do you know what minimum token the Spanish professionals are demanding? They are fighting, they still haven’t gotten it, for 17,500 euros! by season. Indeed, 164,500 euros less.
Not even the best known of our athletes, the most winning, those with the best image, the most popular, for example, Carolina Marin, who, in India, cannot go out on the streets because the traffic collapses, will have their lives figured out and, much less that of their family, when they retire. Maybe some great tennis player, yes, Garbine Muguruza, Paola Badosamaybe.
Mireia Belmontefour Olympic medals, luck has of Hyundaiotherwise you will have to work all your life. Ona Carbonelltwo Olympic medals and 22 world championships, became a real ‘boom’ when he was in masterchef, was hired by Nike and exploded on Instagram. And the mythical and popular Ballon d’Or, Alexia Putellaswill have to wait for his return from Sydney, to get a renewal as he deserves at Barça.
“Spanish companies, or even multinationals established in Spain, do not know how to make profitable, capitalize, the values defended by our athletes, who are more prepared than men, are more accessible, have a more varied, rich and cultured discourse, are closer and more committed to all kinds of social projects,” my friend explains to me, reminding me that women represent almost half of the world’s population. “As she said Michelle Obamawomen’s sport is important because it inspires young women to achieve their goals and dreams & rdquor ;.
Patronage Law
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It does not seem, far from it, no matter how much noise we make after winning this World Cup (we won it, for sure), that women’s sport in Spain is going to take a spectacular leap. Among other reasons, because the plan, the project (excellent, but minimal and incomplete), created by the Spanish Government and called Universe Womandoes indeed allow tax relief for companies that invest in women’s sports, but its wording is so twisted that it hardly benefits those companies.
The way, say the few people who try to promote the growth of women’s sport in Spain, is the creation of a Patronage Law similar to the one that exists in the United States where, even, they encourage large companies to build or put their name on stadiums and pavilions, deduct a lot of money for sponsoring teams, individual athletes, sponsor various competitions, promote training in universities and colleges and, even, pay TV channels. television to broadcast all kinds of sports.