TOd to accompany the big summer discounts there is always a certain frenzy, a desperate rush to buy the cheapest that often coincides with revisited shopping choices. This season, the answer to the question what to buy at the 2023 summer sales is simple and focused: timeless garments to wear when you return, and throughout the autumn. Lightweight sweaters, evergreen denim, printed dresses, shoes and bags destined to earn the title of must-have, at half price. Transitional items, capable of ferrying the wardrobe from the scorching summer to the first warm days of autumn, subsequently to be reinvented and combined in ever new ways in view of winter.

How to dress in July: five trendy outfits

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The mission what to buy at the 2023 summer sales is projected towards the future. Towards a return in style.

Power to accessories

One of the most effective ways to revive your wardrobe in view of September, without spending a fortune, is to start from accessories. Having archived thong sandals and straw baskets, it’s time to get back down to earth, choosing versatile items with a glamorous soul. When it comes to footwear, you can’t go wrong with opting for the low heeled leather loafers from The Row; for the designer velvet Mary Janes Gianvito Rossior for the pointy ankle boots with monogram heels by Loewe. The It Bags to show off when you return are synonymous with contemporary, feminine and practical elegance, from the leather shopping bag by Wandler to the minibag with adjustable shoulder strap by Savette.

Summer Sales 2023: what to buy

Strategic, targeted, reasoned: the wishlist of this season of discounts look to the future. The key is to imagine and research garments to be gradually incorporated into everyday looks, hand in hand with the lowering of temperatures, to then make them more and more protagonists with the end of summer. Classic items but with a twist, like the lightweight striped sweatshirt by The Frankie Shopthe wide leg jeans by Paigethe asymmetrical satin skirt by Wins. Basics to elevate and revolutionize based on the occasion and the weather.

The perfect high-waisted, wide-leg denim from Paige

Slip dress and silk creations give way to dresses in heavier fabrics and longer hems, to show off at the office or at late summer dinners. 3.1 Phillip Lim imagine a T-shirt dress with a belt at the waist, to be combined with leather sneakers or pointed toe pumps. Etro prefers a more fitted silhouette and a multicolor geometric pattern, while Sandro proposes a tweed dress with gold buttons. The joker to buy at a discount with which to revive the wardrobe? The suede midi skirt with side pocket by Loulou Studioenergetic and original.

The midi dress in viscose and lurex knit with side slit by Etro

Knitwear and outerwear

The single-breasted blazer with pinstripe pattern and jeweled belt by Maje

These two product categories should not be forgotten during the 2023 summer sales. On the contrary, discounts and promotions are the best time to take home high quality clothes at an affordable price. Items such as the mohair sweater by Acne Studiosor the wool knit turtleneck gilet by I waited, also perfect under a blazer. Speaking of tailored jackets, Maje proposes a pinstripe suit with a jeweled belt, while Toteme signature mid-season passe-partout jacket, in cotton twill with patch pockets.

In this sales season, the secret is to look ahead, without letting yourself be tempted by passing trends or already finished trends.

For a September full of fashion.

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