Cristiano Ronaldo invests with his company CR7 SA in Chrono24, an online marketplace for luxury watches from Karlsruhe.
The football star follows investors such as Aglaé Ventures – the family investment company of LVMH CEO Bernard Arnault – General Atlantic, Insight Partners and Sprints Capital, Chrono24 announced on Wednesday. They already invested 100 million euros in the marketplace in a round of financing in 2021. How much Ronaldo – who, according to a report by the business magazine Forbes is said to have generated an estimated 136 million US dollars last year alone – has invested in Chrono24 has not been disclosed.
“As a long-time watch collector and regular user of Chrono24, it is my pleasure to become a shareholder of the company,” said Ronaldo. “The global connectivity enabled by the platform is something that I value immensely and I am delighted to be a part of it from now on,” said Cristiano Ronaldo.
About Chrono24
Chrono24 was founded in 2003 by co-CEO Tim Stracke, who runs the company alongside former TeamViewer CEO Holger Felgner. In the last 20 years, the marketplace has been able to increase its monthly user numbers to more than 9 million and it offers over 530,000 products from 3,000 dealers and 30,000 private sellers from more than 120 countries.