Second least watched season Meilandjes ever: ‘Tide must turn’

It’s over: Chateau Meiland’s longest season ever. And also the second least watched season of the reality series ever. Time for a breather? “No, they’re almost back!”

© SBS 6

The Meilandjes reveal so much of themselves on social media and in the show media that there are few exclusives left for the viewers of their lucrative TV soap on SBS 6. The eighth season concluded last night with the news that their boarding house Code Rosé might not be open allowed. Um, well, this was news two months ago.

Second least viewed

If everything has been so widely reported in the media, then the episodes of Chateau Meiland feel like a kind of series of reruns. And that has been reflected in the ratings lately. The season ended last night with a fine, but not impressive 780 thousand viewers (16 percent market share) on SBS 6.

Viewing figure connoisseur Joost Maiburg of RTL Boulevard writes: “The season suffered from declining ratings. On average, 817 thousand people watched. Only the first season scored lower.”

Not 1 million more

Martien Meiland once said that he will stop if 1 million people no longer watch an episode. “Even postponed, the series regularly did not exceed the 1 million desired by them,” says Joost.

Remarkably enough, the Meilandjes do not take a breather. Since the actual opening of Code Rosé has already been widely reported in the media, they can’t wait too long with the sequel. “The Meilandjes will be back in eight weeks. Hopefully the new season will contain more exciting and varied storylines than this renovation season.”

Tina agrees

Supervision figure connoisseur Tina Nijkamp agrees. “To prevent this declining viewing trend from continuing, the makers will have to come up with more storylines, I suspect,” writes she.

After the Chateau Meiland final, the Hélène Hendriks talk show De Oranjezomer started yesterday with 713 thousand viewers (16 percent), slightly less than Op1 (754 thousand) but more than Renze (530 thousand). However, it scores worst in the commercial target group: the scores are 11, 15 and 21 percent market share respectively.

Viewing figures

The viewing figures of Monday, July 3, 2023 (SKO):

Top 15

Market shares (18-24h, 6+)

01. Journal 20:00 (NPO1) 1,923,00001. NPO1 / 28.2%
02. MAX Holiday Man (NPO1) 1,613,00002. RTL4 / 17.1%
03. News 18:00 (NPO1) 1,008,00003. SBS6 / 12.1%
04. We’re almost there (NPO1) 1,006,00004. NPO2 / 8.7%
05. Half past seven news (RTL4) 959,00005. RTL5 / 4.3%
06. Studio Sports Summer (NPO1) 948,00006. RTL8 / 3.0%
07. The Evening Stage (NPO1) 926,00007.NET5 / 2.8%
08. I Know All About It (RTL4) 888,00008. Vero / 2.7%
09. EenVandaag (NPO1) 879,00009. NPO3 / 2.4%
10.Chateau Meiland (SBS6) 780,00010. RTL7 / 2.0%
11. Op1 (NPO1) 754,00011. SBS9 / 1.5%
12. RTL Boulevard (RTL4) 728,00012. Paramount / 1.2%
13. The Orange Summer (SBS6) 713,00013.TLC / 1.1%
14. Nieuwsuur (NPO2) 675,00014. Ziggo / 1.1%
15. Buy Without Watching (RTL4) 668,00015. Discov / 1.0%

Market shares per channel group (18-24h, 6+)

More viewing figures at:

01. Public Broadcasting 39.3%
02. RTL Netherlands 27.6%
03. Talpa TV 19.1%

Programs that did not make it to the top 15 include Hart van Nederland (635 thousand), Shownieuws (489 thousand) and 112 Today (484 thousand).



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