Oura-based Oura gathers users from all over the world. The digital editor of Iltalehti tested a new version of the coveted smart ring and now answers the core question: is it worth the price? Oura is a great Finnish success story. The company, which struggled from Oulu in 2013, became world famous for its wellness rings, which have been seen on the fingers of both royals and celebrities. For many, the ring is certainly familiar on social media as well. The release of the third-generation ring that Oura launched last year came at just the right time, as demand for wearable equipment has exploded. For example, more and more people are using a smartwatch that measures both activity and sleep. Oura does the same, but in a much smaller form.
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