We give in en masse to Temu: two weeks after its release, it is the most downloaded shopping app in our country. The Chinese discounter is conquering the world at lightning speed, but how does it actually do that? What can you find in their online range? And is there a catch to all those bottom prices? “I don’t think the West is fully aware of what will happen in the coming months and years,” warns Ed Sander, a digital technology expert in China.
Paul Noteteirs
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