Radio 538 is on the rise now that Wietze de Jager has been removed from the morning show. His successor Tim Klijn is doing much better with his team. “Oops, this is actually very painful!”
After complaining incessantly about how hard it is to get up early every morning, Radio 538 has decided to go for it: after only a year and a half they have relieved Wietze de Jager from his position. And guess what? His successor Tim Klijn has been busy for less than a week or the listening figures are already shooting up…
‘Very striking’
Radio 538 climbs from 7.2 percent market share last week to 9.2 percent now. This means that the station is no longer number six (!), but number four in the Netherlands, after NPO Radio 2, Radio 10 and Qmusic. “Very striking radio news”, media expert Tina Nijkamp calls it on her analysis channel.
Tina thinks it’s incredibly tough for Wietze and his co-host Klaas van der Eerden, who has also been taken off the air. “Painful for them, after one week already such a big profit for Radio 538. A flashy start for Tim, Rick, Niels and Florentien.”
Derek from the radio
Tim and his team seem to be a formidable competitor for Marieke Elsinga and Mattie Valk, who deal in boring radio games and even more boring anecdotes. For example, Tim’s sidekick Rick Romijn is turning out to be more and more like the Johan Derksen of the radio and the rest of the team does not talk with flour in their mouths either.
For one cake, for the other a lump in the throat. “One took the right turn, the other a less successful one. Where Mattie now has a very successful radio show with Marieke on Qmusic, the Talpa adventure has not brought Wietze what he hoped.”
‘Extremely hard!’
Wietze has also failed as a TV presenter. “His career as a TV presenter at Net5 was short with the flopped Je Dream Achterna: Een Frans Kasteel and he was also only briefly seen as a presenter at Shownieuws.”
She concludes: “His radio shows have also been disappointing. And now his morning show replacements score much higher on Radio 538 after one week. The media world is that tough. AU.”
The new morning team of 538: