Fundamental changes are imminent at Nike. The US company is making a difference with the launch of the Nike Well Collective, which focuses on holistic fitness and well-being. The initiative focuses on five pillars, exercise, mindfulness, nutrition, rest and connection, Nike announced on Tuesday.
The concept will include the stores, social media platforms and apps such as Nike Run Club and Nike Training Club. Nike Well Collective aims to foster a sense of community and connection while creating a deeper connection to nature and to oneself.
Leveraging insights from the Nike Sport Research Lab and expanding the global network of trainers, coaches and experts, Nike says its commitment to holistic fitness will increase. The Nike Live Stores will be transformed into Nike Well Collective Stores, offering a curated range of products to support women’s sport and lifestyle journey.
On June 13, the @niketraining Instagram handle will be renamed to @nikewellcollective, reflecting Nike’s new focus on holistic fitness. This change represents a commitment to providing authentic and relatable content that aligns with the brand’s holistic wellness goals.
Nike Well Collective aims to become the trusted support network for people pursuing personal wellness goals. By combining offers, physical experiences and digital platforms, Nike wants to support people in their quest for well-being.
This translated post previously appeared on FashionUnited.uk