The television treatment of Berlusconi’s death has focused fundamentally on its political dimension. Also some reference -soft reminder- to his ‘bunga bunga’ scandals. In the ‘Tele 5 News’ they have glossed his figure with an admiring accent. It’s natural. After all, he was the master, the owner, of this television empire.
But there has been no reflection on TV about the type of television that Mediaset began to inject into us when it landed here. That is, from 1990 to the present day. Television networks always avoid analyzing the type of product they manufacture. In that they are of a sick unionism. Just a brief brushstroke in the Tele 5 news programs themselves, where they told us: “Berlusconi imported television as a space for entertainment, spectacle, fun, with reference programs in history that we all remember.” And one of the memories that they gave as an example were those images of Jesús Gil sprawled out in a jacuzzi surrounded by young girls in bikinis. In other words, a ‘bunga bunga’ style choreography to consolidate an unscrupulous television style.
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When Mediaset settled in Spain, Berlusconi had just been defeated in France. There he created La Cinq (1986). Not only was it a financial flop, it was also disliked by sensible politicians who found the style of television intoxicating. In Spain it was different. They gave him an open bar. At first, next to ‘Oh, what heat!’ from the ‘mamachichos’, they bought formats like ‘Caiga quien caiga’, series like ‘Twin Peaks’, Spanish productions like ‘Periodistas’, and commissioned the remembered Luis Mariñas to build a credible news area. It didn’t last long. ‘Fast food’ soon took over, barbecues with human entrails, cheap meat, 24 hours of the same porridge, and great benefits.
‘Sua Emittenza’ Berlusconi leaves us a legacy of high television contamination. It is now speculated in Italy if his heirs are going to maintain the empire or are going to part with some estate. There are rumors about Mediaset España, now included in MediaForEurope NV, based in the Netherlands. Meanwhile, in Madrid, the little war at the top between Borja Prado and Alessandro Salem continues in an unstable balance. They are going to fire ‘Save Me’ in a few days and maybe it will be revived in October.